MuseARTa - Brand Roll-out
MuseARTa: Timeless Art Meets Slow Fashion in a Unique Campaign
For the brand roll-out of MuseARTa, we ventured to a stunning, historic farmhouse in the Eifel region for a two-day photoshoot with six models. The campaign, featuring over 100 captivating images set in various scenes, showcased the remarkable socks from MuseARTa.
MuseARTa’s socks breathe new life into iconic works of art by Vincent van Gogh, Salvador Dali, Claude Monet, Leonardo da Vinci, and other renowned artists, featuring famous pieces such as the Mona Lisa and Girl with a Pearl Earring. By translating these masterpieces onto socks, towels, sweatshirts, and more, MuseARTa promotes slow fashion with timeless colors and designs that will remain stylish for years to come.
These one-of-a-kind MuseARTa socks can be found in some of the world’s most prestigious museums, including the Louvre, the Metropolitan Museum of Art, the Uffizi Gallery, and the Rijksmuseum, among others. This memorable campaign beautifully captures the essence of the brand, merging the world of fine art with sustainable fashion for a truly unique experience.