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Benchmarked

ROHDE - Be Open

The ROHDE Manifesto: Be Open

Our very first collaboration with ROHDE marked a significant milestone in their journey, as it was their initial campaign following the brand’s revival and rebranding. The campaign aimed to embody ROHDE’s core value, “BE OPEN,” reflecting their dedication to authenticity and embracing diversity.

Over two separate productions, our team expertly executed the production of various short and long videos, along with an extensive collection of product and lifestyle images. We worked with over eight models, capturing both indoor and outdoor settings, to showcase the brand’s versatile range of footwear.

The campaign’s primary focus was to convey ROHDE’s commitment to conscious fashion, high-quality materials, timeless designs, and sustainability. By highlighting the intention and attention that goes into each shoe’s creation, we aimed to reflect the brand’s belief in real shoes for real people.

Our collaboration with ROHDE successfully communicated their mission of inspiring people to be open, conscious, and real, promoting a more loving togetherness and a more beautiful future. Through this project, we were honored to be a part of ROHDE’s story and contribute to their ongoing dedication to embracing the world in all its diversity.

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