ROHDE - Stay Real
ROHDE Shoes' "STAY REAL" Campaign: A Journey of Authenticity
Introducing the “STAY REAL” campaign by ROHDE Shoes GmbH, a thought-provoking branding initiative derived from the company’s core values. The campaign emphasizes the importance of staying true to oneself in the face of societal pressures and expectations.
What does it convey?
The “STAY REAL” campaign encourages individuals to follow their own path, dreams, and intuition, without letting the opinions of others overshadow their inner voice.
Our 10-person production team traveled to Tenerife, where we produced 1 campaign video, 4 storytelling videos, and over 100 images for ROHDE Shoes’ brand revival within just three days.
The campaign received positive recognition and was nominated for the German Brand Award 2023. Additionally, it was featured in various print and online publications. The “STAY REAL” campaign showcases the significance of authenticity and self-discovery in today’s fast-paced world.