About
We believe better decisions make better brands. A growth partner built exclusively for fashion.
Fashion is a make-or-break business. Every season, brands face the same critical decisions — what to design, how much to order, who it’s for. Meanwhile, the marketing industry keeps telling them the same story: if growth slows, do more marketing. Increase spend. Test more creative. Run more campaigns. But in fashion, weak growth is rarely just a marketing problem.
The real issue sits almost always upstream. A weak positioning, miscalculated order volumes, or a collection that doesn’t match real demand. Most agencies keep optimizing inside that reality instead of questioning it. We work on the decisions that determine whether marketing can succeed in the first place, before even touching a campaign.
We work exclusively with fashion brands — and built our infrastructure around it. BENCHMARKED BI is our proprietary business intelligence layer that connects product, margin, and marketing impact in one view. Combined with our work across strategy, data, content, and performance, it replaces gut feeling with informed decisions.
Good work is honest work. We don’t oversell strategies we can’t execute, don’t take on brands we can’t help grow, and don’t spend budget we can’t prove the return on. That’s why our clients don’t treat us as an external agency — they treat us as an extension of their team. We sit in the weekly meetings, say what needs to be said even when it’s uncomfortable, and take accountability for the outcomes, not just the deliverables.
Services
Agency KPIs
- People
- 14
- A multidisciplinary team uniting strategy, data and execution to deliver great work and be great to work with.
- Years
- 7
- Founded in 2020 in Cologne.
- Brands
- 100+
- Brands we’ve worked with since 2020.
- Office
- 420 sqm
- Office, photo studio and retail space combined under one roof in Cologne.
Our expert team
Our team is made up of 14 individuals who work together to achieve greatness. We’re experts who have sat on your side of the table, bringing backgrounds in fashion, design, and digital marketing.
Artur Gottmann
Founder & Managing Director
With 10 years in the fashion industry, Artur has advised 100+ brands on positioning, communication and brand building, helping them navigate complexity and grow sustainably.
Sascha Benning
Senior Brand Performance Manager
With a strong background in e-commerce and data analytics, Sascha translates complex data into strategic decisions and leads brand performance with a data-driven mindset.
Svenja Steltzner
Brand Performance Manager
Svenja combines fashion and marketing expertise, overseeing shooting coordination and project management. With a background in Media Culture Studies, she supports client and performance initiatives.
Anna-Lena Geis
Brand Performance Manager
Anna-Lena brings together marketing, journalism and fashion expertise, translating data insights into strategic campaign execution to improve client performance.
Jana Jagomast
Art Director
After earning a master’s degree in Fashion Art Direction in Italy, Jana leads campaign shoots, concept development and ad creation, combining branding expertise with strategic creativity.
Max Linney
Data Engineer
Combining business analysis and creative curiosity, Max works at the intersection of data analytics and marketing to drive measurable impact across projects.
