With this year's continuation of the ROHDE campaign, we are focusing on a clear branding strategy that sets us apart more distinctly from the competition.
The enhanced vacation theme positions us successfully within a niche while offering strong brand recognition. The vibrant, pop-inspired look intentionally contrasts with current trends, creating a lively and dynamic appearance.
Through a relatable aesthetic and accessible storytelling, we forge a connection with consumers that further solidifies ROHDE as a brand.
General Theme: A Vacation Story
From green landscapes and sunny beaches to vibrant cities and relaxed evenings, our campaign tells the story of a journey that captures all facets of a vacation. Rohde becomes the perfect companion: shoes you pack for every moment.
At the heart of this year's campaign is a continuous story that connects every stop along the way. In a warm, approachable atmosphere, we stay within the same world but pause at different locations to showcase Rohde's versatility. This creates a campaign that is not only visually cohesive but also makes sense thematically—both on social media and in the overall brand presence.
The message: Rohde is the holiday brand that embodies lightness, joy, and the feeling of being yourself no matter where you are. With A Vacation Story, we invite you to rediscover the joy of being on the move and to savor every moment.
Art Direction: Farm
Green meadows, colorful flowers, and a modern farmhouse—the perfect setting for our protagonist to embrace the closeness of nature.
We see her enjoying a picnic in the garden with a blanket and a basket of fruit, strolling through the farm with a friend, and relaxing in the serene atmosphere. Special moments filled with friendship and a sense of calm.
Art Direction: Beach
On the beach, our protagonist is perfectly equipped with a towel, bucket hat, her favorite book, and sunscreen. She enjoys the sun’s rays, the refreshing water, and takes relaxing breaks in the shade provided by her umbrella.
The images radiate joy and warmth, inviting us to share in the positive energy of her vacation.
Art Direction: City
Amid vibrant buildings and colorful market stalls, our protagonist navigates through the city. We see her exploring new corners, shopping for fresh fruit, and enjoying the company of her friends and partner.
Equipped with her bike and a shopping bag, she’s mobile and ready to discover new places.
Art Direction: On The Go
From the city to the beach, from bustling streets to tranquil coasts—we don’t just experience the stops on her journey but also the paths that connect them.
We see her waiting for the bus, driving in her car, making a quick stop at a gas station or a green rest area. She grabs a coffee to go or a refreshing snack, pausing wherever the view inspires her—relaxed and effortless.
Art Direction: Night Out
In a rooftop bar, our protagonist savors warm summer evenings. In a relaxed atmosphere, she enjoys fruity soft drinks, gazes out over the city’s rooftops, and shares laughter with her companions.
She captures her favorite moments with a disposable camera—creating lasting memories of a beautiful journey.
