About us
SEC. 1
We are an award-winning digital marketing and consulting fashion agency
GERMAN BRAND AWARD ‘23 WINNER
With our multidimensional approach in data analytics, merchandise planning, growth marketing, branding, content and consulting, we offer a unique tailored service package.
We don't operate as a traditional agency; instead, we see ourselves as an integral part of the brands we work with. We analyze, test, iterate, and scale in close partnership with our clients to build brands whose purpose extends beyond price — creating societal value and maintaining relevance in a changing world.
To maintain our clients' competitive edge, we have developed a suite of proprietary software tools and frameworks. These allow us to continuously analyze the market, measure performance, and optimize media impact, inventory, and product performance.
Our Expertise
PRODUCTS
Activewear
Bags & Purses
Belts
Dresses
Footwear
Hair Accessories
Hats & Caps
Interior
Jewelry
Lingerie
Outerwear
Sunglasses
Swimwear
Tops & Blouses
Trousers & Pants
Watches
AREAS
Art Direction
Brand Positioning
Brand Communication
Business Intelligence
Campaign Development
Community Management
Content Strategy
Content Production
CR-Optimization
Multi-Channel Marketing
Product Photography
Shopify Design
Shopify Development
Social-Media Advertising
Social-Media Management
Social-Media Strategy
Videography
SEC. 2
Agency-KPIS
14
4,5
06
28
Partner
We believe that the era of outdated and overpriced full-service agencies is over. That's why we've joined forces with top specialist agencies to deliver a first-class, dynamic service offering, all within the tailored experience of a boutique agency.
BOOST IT
SEO, SEA, Data Tracking
HELPINGBRANDS
Shopify Design & Development
GEBONGT
PR, Events, Influencer
BABES
BRANDING, CAMPAIGNING & WORKSHOPS
SEC. 4
Values
We are dedicated to delivering scalable results for our clients and are unafraid to explore unconventional approaches to achieve them. We encourage our clients to embrace change with courage, enabling them to exceed their own expectations.
This mindset is deeply ingrained in our teams and our working culture at BENCHMARKED. We view our time here not merely as a job, but as a crucial chapter in our lives—one that shapes us and brings us closer to the individuals we aspire to become. Ultimately, it’s about more than just delivering exceptional work; it’s about creating a more fulfilling and purposeful life for everyone involved.
SEC. 5
Meet some of our team
SEC. 6
Artur Gottmann
Founder & Managing Director
With 10 years of expertise in the fashion industry, Artur has advised over 100 brands on strategic positioning, corporate communication, and brand building. His deep understanding of the market has made him a sought-after consultant, helping brands navigate industry complexities and achieve sustainable growth.
Colette Goerke
Teamlead Creative
Colette leads our Creative Team with an exceptional and passionate eye for detail and a strong modern aesthetic vision. Her unique talent for fusing creativity with precision plays a crucial role in maintaining the top-tier quality of our creative output.
Sascha Benning
Teamlead Brand Performance
Combining expertise in e-commerce and data analytics, Sascha reshapes brand performance. He specializes in turning complex data into clear, strategic actions and mentors up-coming brands with his data-driven insights. As Teamlead Brand Performance, he ensures that clients not only meet but exceed their digital performance goals.
Svenja Steltzner
Brand Performance Manager
Svenja combines her passion for fashion and marketing in a multifaceted role, overseeing shooting coordination and project management. With a master’s degree in Media Culture Studies, she brings remarkable expertise in client account management and performance marketing.
Denise Schönenborn
Photographer
As our photographer, Denise specializes
in product photography and post-production. Her work goes beyond industry standards, delivering images that ensure optimal product presentation and the highest quality for our clients' online stores.
Charlyn Niepel
Junior Brand Performance Manager & Designer
Charlyn blends creativity with analytical thinking, due to her hybrid expertise in fashion and business. She plays a essential role in shooting concept development, branding strategies and performance marketing. Our in-house fashion brand also holds a special place in Charlyn’s heart.
Anna-Lena Geis
Junior Brand Performance Manager
With a background in marketing and journalism, Anna-Lena is skilled at combining data-driven insights with a in-depth understanding of the fashion industry. She is a key player in integrating analytical data with strategic campaign management to optimize our clients' performance.
Jana Jagomast
Junior Art Director
After completing her master’s degree in Fashion Art Direction in Italy, Jana directs campaign shoots, concept development, and ad creation. With her expertise in branding, she combines a sharp aesthetic eye with strategic creativity to deliver unique and impactful brand presentations that captivate target audiences.
Fabienne Stratmann
Junior Marketing Manager
Fabienne’s aesthetic sense and strategic thinking drive her work in social media and digital marketing. With qualifications in design and marketing and her work in photography, she is an expert in developing and managing social media campaigns that build brand identity and connect with audiences online.