Brand Development
& Positioning
Standing out from your competitors starts with a clear brand position
The fashion industry is overcrowded and rapidly evolving, with platforms like Shein and Temu disrupting traditional models. In this highly competitive environment, brands that fail to stand out risk being overshadowed.
We take trends and big data alongside our industry expertise to co-create unique positioning concepts that give your brand a purpose beyond price, creating societal impact and maintaining relevance in a changing world.
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Brand Strategy & Positioning
Through detailed market, competitor, and SWOT analysis, we identify how your brand can lead, innovate, and differentiate itself. Our strategies focus on positioning your brand in a way that it occupies a distinct and ownable space, making it the go-to choice for your target market.
Data-led Range planning & Trend Research
We leverage competitor analysis, e-commerce data, consumer insights, and emerging trends to develop collection frameworks that not only align with current market demands but also reinforce your brand's unique identity and positioning.
Communication & Execution
From brand imagery to content strategy development, we ensure that your brand’s philosophy and positioning are reflected in every interaction. Our support goes beyond planning—we’re with you every step of the way, from the initial concept to final execution, helping you build a brand that consumers want and will fall in love with.
The Analysis and Development Process
Every brand development process at BENCHMARKED begins with a deep understanding of the market you operate in and the customers you aim to reach. We start with a comprehensive analysis of market trends, competitors, and consumer behavior. We don't just look at where your brand stands today; we identify untapped opportunities and explore how you can differentiate in an overcrowded market.
Bringing the Positioning to Life
Once your positioning statement is defined, our focus shifts to bringing it to life across all aspects of your brand. We align your messaging, visual identity, and marketing strategies to ensure consistency and impact. All these elements are consolidated into a comprehensive Brand Book, providing a clear blueprint for your brand’s communication and visual identity. This Brand Book ensures that your brand's presence remains cohesive and recognizable across all platforms.
But our work doesn’t end here. As your brand evolves and the market shifts, we provide ongoing support, helping you adapt and refine your positioning to maintain relevance and resonance with your audience.
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“A collaboration is like a marriage, and we chose very carefully with whom we ideally want to spend the next decades. We are very glad that we came across BENCHMARKED in 2021.”
Stojan Rudan - ROHDE Shoes
