Good marketing can’t fix bad decision-making.We help fashion brands decide better — with strategy built on their own numbers, benchmarked against the market, and carried through to execution.
Fashion & Digital Marketing Consulting Agency
Selected work
Good decisions, well made.06
The comeback of a 150-year-old international shoe manufacturer. Brand building and scalable social advertising since 2021.
From a local secret to one of Germany’s most beloved social media brands. Profit-focused benchmarks and SKU-level ad strategy.
A New York boxing original, rebuilt for direct-to-consumer. The first sportswear brand in our portfolio.
Bringing a 1957 heritage brand into global D2C — with a modern growth framework.
Supporting the rise of one of Germany’s fastest-growing fashion brands in 2025. Performance foundations for rapid D2C growth.
How we work
Our services are built to work together. Strategy informs merchandise. Merchandise shapes content. Content drives marketing. Each one amplifies the others. Fashion brands don’t grow through isolated disciplines — they grow through connected systems.
About us →When we come in
Nobody brings us in when things are easy. It’s the turning points — when growth, margin and gut feeling stop pointing in the same direction.
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Scaling across Europe
You’re taking a D2C business into new markets. We work out what to replicate, what to rebuild, and in which order.
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Breaking the discount spiral
Every season ends in markdown. We identify which products earn full price, and scale only those.
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Moving from wholesale to D2C
Wholesale is shrinking, D2C must carry more. We build the channel economics before anyone touches the media plan.
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Our expertise →One business, too many reports
Shop, marketplaces, retail and paid each tell a different story. We put them in one view and decide from there.
Benchmarked BI
We built the intelligence our advice runs on.
Benchmarked BI is our proprietary data warehouse and business intelligence. It connects ads, CRM, shop, ERP and analytics, turns millions of unstructured data points into actionable intelligence and benchmarks every number against the market. The result: de-risked decision-making, down to SKU level.
See how we work →News
What’s new at Benchmarked.03
Our pop-up space on Mittelstraße is open. A fully equipped store in Cologne, bookable by the day.
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Lonsdale London partners with BENCHMARKED for its European D2C business.
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BENCHMARKED becomes Agency of Record for BENLEE. Taking the New York boxing heritage brand into digital commerce.
→View all news →Track record
This is why leading fashion brands across Europe have trusted us with the decisions that matter.
Lonsdale London / Benlee Rocky Marciano / Copenhagen Studios / Lala Berlin / Young Poets Society / Oh April / Villa Sophie / Donna Carolina / Rohde / Espadrij L’Originale / Lanius / and many more
Yours next?Book a call →