COPENHAGEN STUDIOS is a contemporary footwear brand founded in 2017. With over 400 retail partners, its own stores, and a strong online presence, the brand has expanded its reach internationally.
SEC. 1
SERVICES
BRAND AWARENESS
SOCIAL ACTIVATION
COMMUNITY GROWTH
CAMPAIGN STRATEGY
CREATIVE DESIGN
PERFORMANCE MARKETING
CHALLENGE
Founded in 2017 by brothers Johannes and Julian Rellecke, COPENHAGEN STUDIOS quickly found success in the B2B sector. However, as 2020 approached, the brand faced a new challenge: establishing a direct-to-consumer (D2C) presence in Germany and boosting brand awareness. Known for its modern, innovative, and Scandinavian-inspired designs, CPNHGN sought to build a loyal online community. Alongside expanding its unique, high-quality product line, the goal was to increase online visibility and engagement through targeted social media ads to drive sales and foster long-term customer loyalty.
Ansatz
Our time-tested framework was the cornerstone of our close partnership with COPENHAGEN STUDIOS. It allowed us to systematically manage the high volume of product drops and content. With targeted social ads and tailored campaigns, we expanded COPENHAGEN STUDIOS' brand awareness beyond Germany's borders. This framework, customized to the specific needs of COPENHAGEN STUDIOS, enabled efficient product testing cycles and agile feedback loops, leading to continuous optimizations. Each step brought us closer to achieving sustainable revenue growth and building a strong customer base, laying the foundation for long-term growth and success.
SEC. 2
Results Since the Start of Our Collaboration
REDUCTION IN CPO
-12,7%
NUMBER OF ADS TESTED
7.000
INCREASE IN SALES
IMPRESSIONS
414 Mil.
SEC. 3
Relationship
Working with COPENHAGEN STUDIOS isn't just about serving as performance marketing experts. BENCHMARKED plays a multifaceted role, acting as both marketers and strategic advisors. Through weekly check-ins and specialized workshops, we’ve built a close, data-driven partnership that goes far beyond simply running ads.
The depth of this relationship is reflected in our continuous availability and precise execution of agreed-upon tasks. This has earned us a high level of trust from COPENHAGEN STUDIOS, leading to open budget management and strong appreciation of our expertise. The result? We not only meet our growth targets but consistently surpass them.
SOCIAL-MEDIA ADS
Our Cyclical Paid Media Process with COPENHAGEN STUDIOS
Our partnership with COPENHAGEN STUDIOS goes far beyond simply running ads.
With each new collection and every drop, a new cyclical process is initiated. Through an Early Market approach, supported by Paid Media, we identify the current collection trends early in the season by conducting accelerated product tests. The overall sales figures in the online store, current inventory levels, and planned restocks, along with content and performance-related KPIs, contribute to the creation of positive or negative sales trend forecasts.
We strategically use this comprehensive and intensive data collection to efficiently scale the sales of individual products, always keeping the predetermined business objectives and KPIs in mind.festgesetzten Ziel-Kennzahlen berücksichtigt werden.
SEC. 4
DATA, KPI'S & REPORTINGS
Working with Open Budgets and Agile Media Scaling
Managing open budgets and independently scaling media spend by up to 1,000% in response to emerging trends requires an immense level of trust—a trust we at BENCHMARKED deeply value and never take for granted. We understand that such a foundation of trust needs to be built and solidified in any new partnership. Since the start of our collaboration with COPENHAGEN STUDIOS in 2021, we've consistently aimed for the highest level of transparency, keeping COPENHAGEN STUDIOS informed about all relevant processes and developments.
SEC. 5
Precise Attribution with UTM Analysis
Our UTM analysis allows us to accurately determine which ads directly lead to purchases through last-click attribution. This method provides international, geographical, and cross-media data from all ads and campaigns, enabling us to individually assess efficiency, strategically allocate budgets, and sustainably increase effectiveness.
Multi-Channel Live Data Dashboard
With a custom-built Multi-Channel Data Dashboard for COPENHAGEN STUDIOS, we provide a comprehensive real-time overview of all paid media channels we manage (Instagram, Facebook, Pinterest, and TikTok). The real-time data collection and analysis enable us to calculate a daily Media Efficiency Ratio (MER), which allows us to evaluate performance and ROI within a meaningful context.
Weekly Product & Creative Reportings
Our weekly product and creative reports provide both us and COPENHAGEN STUDIOS with precise insights into the effectiveness and resonance of our A/B tests. These reports offer a comprehensive evaluation of various KPIs, including cost per link click, budget spent on tests, cost per purchase, and more. This process generates a continuous learning curve, allowing us to quickly respond within the supply chain and continuously improve our performance.
Weekly Growth Reportings
Our weekly growth reports offer a comprehensive and long-term overview of revenue, advertising costs, and all relevant conversion KPIs. They provide insights into the entire sales funnel, from the awareness phase to conversion, enabling us to assess the performance and effectiveness of each stage in the context of overall revenue. This allows us to optimize our marketing strategies based on well-founded insights and pursue long-term growth objectives.
SEC. 6
SOCIAL-MEDIA ADS
Successful Store Launches for COPENHAGEN STUDIOS Through Tailored Brand Awareness Campaigns
At BENCHMARKED, we effectively supported COPENHAGEN STUDIOS in establishing their stores in Berlin and Hamburg, as well as their pop-up stores in Breuninger locations across various cities, through targeted Brand Awareness campaigns. Our focus on regional Brand Awareness initiatives was key to activating and reaching the local community and target audience. This localized approach helped generate strong awareness and interest in the new store openings, significantly boosting overall customer engagement.
SOCIAL-MEDIA ADS
Our Journey with COPENHAGEN STUDIOS: Efficient Testing and Scaling as the Key to Success
SOCIAL-MEDIA ADS
211% More Follower Growth Through Self-Sustaining Campaigns That Boost Your Revenue
For @copenhagen_studios, we achieved over 30,000 new followers within 6 months. Our international profile-visit campaigns, directly linked to the Instagram profile, require only two clicks to convert affluent followers. By monitoring the campaign directly through the Instagram profile, we can track daily follower growth in real-time.
Although the primary goal of these campaigns is follower growth, the additional sales generated have ensured that all our follower campaigns for @copenhagen_studios have more than paid for themselves.
SOCIAL-MEDIA ADS
From Cost-Effective Leads to Loyal Customers: Our Lead Campaigns for COPENHAGEN STUDIOS
In close collaboration with COPENHAGEN STUDIOS, we develop and implement targeted lead campaigns. Whether through focus products or special promotions, our goal is to effectively engage the target audience and generate leads for the brand without incurring high costs.
At BENCHMARKED, our expertise extends beyond just generating leads. Acquiring a lead is merely the starting point of a deeper strategy. We aim to understand the entire conversion path and relate it to the investment in lead campaigns, providing a transparent insight into the actual ROI and the long-term value of our campaigns for COPENHAGEN STUDIOS.
SEC. 7
Reducing Cost Per Order While Profitably Scaling the Budget
Our collaboration with COPENHAGEN STUDIOS has led to impressive developments and positive results over the years. From 2021 to 2023, we achieved a significant increase in daily sales while scaling daily marketing spend. Despite the increased investment, we successfully reduced the cost per order (CPO) by 12.7%, highlighting the optimized efficiency of our marketing strategies.
These outcomes reflect a successful and profitable partnership characterized by strategic marketing and continuous optimization. The enhanced brand awareness, increased sales, and more efficient cost structure underscore the value our tailored marketing strategies have brought to COPENHAGEN STUDIOS. This data-driven approach has established a solid foundation for future growth and sustained success.
REDUCTION IN CPO
-12,7%
BENCHMARKED is a german digital marketing and consulting fashion agency, that combines data science with expert industry knowledge to build better brands and products.
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