VILLA SOPHIE
Villa Sophie is a fashion label based in Münster, founded in 2018 by Charlotte Teupen (formerly Wehberg). The company operates its own online shop and has stores in Münster, Hamburg, Berlin, Cologne, and Munich. Additionally, the label’s products are available in a wide selection of boutiques and department stores across Germany.
SEC. 1
Services
BUSINESS INTELLIGENCE
STRATEGY CONSULTING
COST & MARGIN MONITORING
PRODUCT PHOTOGRAPHY
CREATIVE DESIGN
SOCIAL-MEDIA ADVERTISING
CHALLENGE
Our partnership with Villa Sophie began in early 2021, shortly after the label parted ways with a previous performance marketing agency. Despite a rapid increase in sales and growing demand, Villa Sophie faced profit declines due to excessive spending on their social media campaigns.
APPROACH
Rapidly growing brands require meticulous cost control, taking into account factors such as cost of goods sold, return rates, shipping costs, and other variable expenses. Our collaboration started with the creation of break-even calculations and the establishment of target benchmarks to ensure Villa Sophie’s sustained growth while improving profit margins.
We implemented a multi-channel data dashboard, which continues to be a vital tool today. This dashboard allows us to track daily online store sales in relation to advertising costs and calculate daily profits based on contribution margins 2 and 3.
Instead of following the common social performance strategy of running generic ads on social media, we take a targeted approach by testing and scaling individual SKUs. Product ads that do not meet the established performance benchmarks are promptly deactivated, while profitable products are reproduced and scaled throughout the season.
SEC. 2
Successes Since The Start of Our Collaboration
⌀-ROAS 2022 - 2024
14,64
NUMBER OF TESTED ADS
+4.200
SALES GROWTH RATE
+92,7%
PRODUCT PHOTOS
+700
Collaboration
For three years, we've maintained a close and trusting partnership with Charlotte and Thomas Teupen, driving the success of Villa Sophie. Our daily communication and weekly meetings are the cornerstone of this intensive collaboration.
Working with flexible budgets and our independent, agile approach requires an immense level of trust—something we at BENCHMARKED take very seriously and never take for granted. Transparent communication is essential in this process, not only strengthening our mutual trust but also enhancing our ability to make strategic decisions together. Drawing from our experiences with other projects, we serve not only as strategic advisors and sparring partners but also as an integral part of their team.
The results of our collaboration speak for themselves: Year after year, we achieve new sales records, Villa Sophie’s brand recognition continues to grow, and every store opening and seasonal collection release attracts new, enthusiastic customers across Germany.
CLIENT TESTIMONIAL
"We can confidently say that BENCHMARKED has become an indispensable partner for us, working closely with us to develop long-term strategies. Unlike other agencies, BENCHMARKED brings significant value to our performance marketing strategy. Our previous agency was unwilling to solve problems and always suggested increasing budgets, from which their commissions depended. In contrast, BENCHMARKED is committed to problem-solving and consistently brings a solutions-oriented mindset."
THOMAS TEUPEN
MANAGING DIRECTOR
Product Photography
Since the beginning of our collaboration, Villa Sophie has utilized our high-quality product photography to optimally showcase their items in their online store. Samples from each new collection are sent to our Cologne office, where our team professionally photographs all product variants.
Villa Sophie combines model shots from their lookbook sessions with our meticulously detailed product images. The result is a cohesive and visually appealing presentation of their collections online.
SEC. 4
A/B Testing to Improve Ad Performance
Since 2021, we have closely collaborated with Villa Sophie to create, publish, evaluate, and optimize over 4,200 ads. These extensive tests range from ad formats and copywriting to layouts and overlays.
Social media trends come and go quickly. Ad formats and creatives that drive significant revenue today may become oversaturated and lose effectiveness tomorrow. Through continuous A/B testing, we ensure that the cost per click remains as low as possible, keeping a steady stream of new customers flowing to the online store.
PUBLISHED ADS
+4.200
Product-Level Business Intelligence
Each collection from Villa Sophie launches with an average of 50 to 100 new SKUs. To identify the products with the highest revenue potential early in the season, we employ specialized 'Product Testing Campaigns,' where paid performance and business intelligence data converge.
These so-called "Early Market Tests" allow us to analyze specific performance data for each product, identify the need for additional content, make necessary inventory adjustments, and strategically scale online sales.
SUMMARY
Sustainable Growth and Profitability Optimization
Our partnership with Villa Sophie is built on a strategy aimed at fostering long-term growth and profitability. This approach is particularly beneficial for privately funded, owner-operated businesses, as it supports the accumulation of liquid assets. These funds can then be strategically reinvested into omnichannel expansions, such as the development of physical stores or the optimization of inventory levels.
A key component of our strategy is efficient cost management. By leveraging data-driven insights and real-time monitoring of financial metrics and business intelligence data, we ensure that over-investment is minimized and the ROI of our marketing efforts is maximized.
The outcome of our efforts is something we can look back on with pride: year after year, we set new sales records, and the brand recognition of Villa Sophie continues to grow. We are immensely grateful for this trusting and enduring partnership.
BENCHMARKED is a german digital marketing and consulting fashion agency, that combines data science with expert industry knowledge to build better brands and products.
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