Data Analytics &
Merchandise Planning
Optimise seasonal planning and de-risk decision-making
In fashion, merchandise planning can make or break your brand’s season. Get it wrong, and you’re left with unsold inventory and profit losses. Get it right, and you’ll amplify revenue by perfectly matching inventory with demand.
At BENCHMARKED, we structure millions of data points from various sources within your organization to give you a clear picture of where each product is in its lifecycle, where to invest to maximize revenue, and when to pull back to avoid overstock. Our precise reports inspire, guide, and inform teams across all business areas — from product design and purchasing to marketing, sales, and executive management.
What we deliver
Trend Research & Market Analysis
Runway looks don’t always reflect what consumers desire. We analyze both hard data and consumer sentiment to help you identify the trends that matter most for your market, ensuring you’re always ahead of the curve at just the right time.
Assortment analysis & strategy advice
By breaking down complex data for each individual item, we accurately classify its current stage in the product lifecycle. This classification enables us to provide you with strategic advice on when to invest, adjust, or phase out products, all based on historical evidence.
Ultra-detailed Buyers’ Inventory Reports
We provide clear purchasing recommendations for every SKU. Using data from multiple sources, we determine if a product should be reordered and in what quantity. This approach ensures your order volumes match projected demand, preventing overstock and maximizing sales.
