BENCHMARKED WINS THE GERMAN BRAND AWARD

To bring the rebranding and repositioning as an authentic love brand to life for younger audiences, we developed the inspiring cross-media campaign “Stay Real” with ROHDE. Through visually stunning storytelling, ROHDE celebrates those who follow their own path despite societal expectations. Since the launch, ROHDE has been recognized and featured in the fashion world and by influencers, leading to a 30% increase in sales.

For this achievement, we were honored with the “Winner” title in the category “Excellence in Brand Strategy and Creation – Brand Communication – Social Media” at the German Brand Award.

The marketing award, presented by the German Design Council and the German Brand Institute, recognizes the most successful and innovative brand appearances in the German-speaking world. The jury praised the campaign, stating, “The exceptionally well-executed storytelling perfectly conveys what your brand stands for and clearly resonates with younger target groups through its inspiring message.”