Spring/Summer 24 Campaign "POETRY" for ROHDE SHOES in Cape Town

CAMPAIGN

POETRY: THE ART OF FINDING BEAUTY IN THE EVERYDAY

22. Juni 2024

Our Spring/Summer '24 campaign "POETRY" for ROHDE Shoes is all about self-discovery. As a creative reinterpretation of the social media trend themes "Romanticize Your Life" and "Main Character Energy," the campaign aims to highlight how our thoughts and beliefs shape the way we perceive our surroundings.

In this campaign shoot we step into the life of a young woman from a coastal town uncovering her journey and perspective, teaching us the art of finding beauty and the extraordinary in small, everyday moments.



CAMPAIGN DETAILS

WATCH THE CAMPAIGN VIDEO


Photo: Sallyhateswing
Video: Jan Weyand
Styling: Jelena Hasken
MUA: Claudia Nemeth (Photo) / Tina Fischbach (Video)
Models: Inge-Lee Pharo, Alexandria Brouhard, Lois Kruiswegt, Leonie Jung (Photo) & Janna Nilson (Video)