Benchmarked BI
We built the intelligence our advice runs on. It isn’t for sale. Working with us means working on it.
Benchmarked BI is our proprietary data warehouse and business intelligence.
It connects everything a fashion brand runs on: ads, CRM, shop, ERP and analytics. Data from Meta, Google, Klaviyo, Shopify, your ERP and GA4 flows into one warehouse, is cleaned and brought into one structure. For the first time, revenue, spend, margin, stock and returns tell the same story.
Then we benchmark every number. Not against gut feeling or last week, but against the market and against what product, season and margin can actually deliver.
Numbers alone change nothing. Every insight turns into a concrete action: scale what earns, cut what doesn’t, reorder before stock-out, shift budget to margin, fix the funnel leak. Prioritized in a shared action plan and reviewed with you every week.
The result is de-risked decision-making, down to SKU level. You know what really drives growth and what only costs money before you order the next season, not after. And because we work in the same numbers as your team, we are accountable for what comes out of them.
Decisions
Contribution margin for every SKU,
every day, down to CM3.
Revenue alone says little. We see what every product really earns after goods, shipping, returns and ad spend, day by day.
- Contribution marginTrench Coat Sand · SKU 2041 · yesterdayCM3 34.6 %€4,820Revenue−€1,640COGS€3,180CM1−€620Ship. & ret.€2,560CM2−€890Ads€1,670CM3
01 / 09
Contribution margin for every SKU,
every day, down to CM3.Revenue alone says little. We see what every product really earns after goods, shipping, returns and ad spend, day by day.
- Margin forecastCM2 and CM3 per month · all channelsQ4 CM3 €148kCM2CM3Lighter = forecastJulAugSepOctNovDecFORECAST →Peak in November: CM3 +51 % vs. October
02 / 09
Contribution margins,
forecast ahead.Not only what you earned, but what you will earn: CM2 and CM3 are forecast for the coming weeks, so budgets and buying plans rest on numbers.
- Product portfolioMargin vs. growth · last 90 days12 growth driversGrowth driversProtect marginReviewFix the marginMARGIN ↑GROWTH →Trench Coat · +42 %
03 / 09
Know which products
bring growth.Every product is classified by margin and momentum. Growth drivers get budget and stock, slow movers get a plan before they tie up cash.
- Stock-out forecastTrench Coat Sand · SKU 2041Out of stock 20.10.620 unitsREORDER BY 06.10.TODAYDays of cover9 daysLead time14 daysSuggested order480 units
04 / 09
Stock-outs seen coming,
weeks in advance.For every SKU we forecast the out-of-stock date from sell-through and lead time. Reorders go out in time, before bestsellers disappear from the shop.
- Recommended actionDerived from the last 14 daysHigh impactPause “Knitwear – Retargeting”ROAS 0.9 vs. target 2.5Budget freed€1,240 / weekMove toOuterwear – ProspectingExpected effect+€3,100 revenue / weekAdd to action plan
05 / 09
Actions that come
straight from the data.Weak campaigns, stock risks and anomalies turn into concrete recommendations with an expected effect, ready for the action plan.
- CorrelationNewsletter sends ↔ returning-customer revenuer = 0.82Newsletter sendsReturning-customer revenue1 of 150+ KPIs you can correlate
06 / 09
Correlations and trends
across 150+ KPIs.Which lever moves which number? We correlate KPIs across ads, shop and CRM and find patterns no single dashboard shows.
- Content performanceTop creatives · last 30 days2 winners · 1 tired
Lilac Dress · StudioROAS4.8Winner
Blue Dress · On modelROAS3.9Winner
Leopard Bag · DetailROAS1.2FatigueLeopard Bag creative: CTR −38 % in 10 days, new variant briefed07 / 09
Know which content
drives performance.Every creative is linked to its results. We scale what sells, retire what is tired and brief new content on evidence.
- Channel performanceYesterday vs. 7-day averageMER 3.4CHANNELSHARE OF REVENUEREVENUEMeta€6,240+12 %Google€3,670−8 %Newsletter€2,310+21 %Organic€1,360+3 %Every channel, every day, in one view
08 / 09
Every channel’s performance,
down to the day.Meta, Google, newsletter and organic side by side, every day. Shifts show up the next morning, not in the monthly report.
- KPI monitorConversion rate · with linked events2 events121New product page · 14.09.+0.4 pp2Price increase · 28.09.−0.2 pp
09 / 09
Measure the impact
of every change.Launches, price changes and new pages are logged as events on the KPIs they affect, so impact is measured, not guessed.
Benchmarked against the market
30 B+ Data points from fashion brands, down to every product.
Your numbers never stand alone. The BI analyzes billions of data points from all the fashion brands we work with and sets them side by side, anonymized: products, margins, KPIs, campaigns, tests and results. Every brand benefits from what the others have already learned. We call this Collective Intelligence.
Functions
From the first click to the last SKU. One system for every decision.
All data in one place
Ads, shop, CRM and stock, connected every day in one data warehouse.
Contribution margin per SKU
What every product really earns after goods, shipping, returns and ads.
Margin forecast
CM2 and CM3 for the coming weeks, so budgets rest on numbers.
Out-of-stock forecast
The date each SKU will sell out, so reorders go out in time.
Slow-mover alerts
Products that tie up cash are flagged early.
Product classification
Every product sorted by margin and growth: scale, push, fix or phase out.
Combined product analysis
Select several products and evaluate them together.
Ad budget by margin and stock
Budget goes to products that earn money and are in stock.
Creative performance
See which images and videos sell, and which have worn out.
Daily channel performance
Meta, Google, newsletter and organic side by side, every day.
KPI correlations
See which of 150+ KPIs move together.
Events on KPIs
Launches and price changes marked on the charts, so their effect is visible.
Action plan
Every recommendation becomes a task with an owner and a deadline.
Competitor price tracking
Competitor prices and assortments, per product.
Contact
Tell us about your brand challenge. We’ll connect you directly with senior expertise.
Get in touch →FAQ
No. Benchmarked BI isn’t for sale. It is the foundation we work on with every client.
Ads (Meta, Google), CRM and newsletter tools such as Klaviyo, your shop, ERP, GA4, Search Console and your product data.
Yes. You see the same numbers we work with, from daily KPIs down to SKU level.
Usually a few weeks, depending on your data sources and their quality.
Your data stays separated per client and is only used for your mandate.
We benchmark your numbers against anonymized market data. No client ever sees another client’s data.
It works best for brands with their own shop, and it also covers marketplace and wholesale data.
Expertise