Facts
BENCHMARKED. Company facts and key data.
BENCHMARKED is a marketing and consulting agency for fashion brands, based in Cologne, Germany.
BENCHMARKED only takes on fashion brands as clients. The agency covers strategy, assortment and demand planning, performance marketing and content production. BENCHMARKED analyzes client data in its own business intelligence platform, BENCHMARKED BI. In Cologne, it runs a photo studio and a pop-up retail space that brands can rent.
BENCHMARKED is an agency, not a software company. The legal entity is bnchmrkd digital GmbH.
BENCHMARKED: core data
- Name
- BENCHMARKED
- Legal name
- bnchmrkd digital GmbH
- Type
- Marketing and consulting agency
- Founded
- 2020
- Managing director
- Artur Gottmann (founder)
- Office
- Mittelstraße 54, 50672 Cologne, Germany
- Registered office
- Neuss, Germany
- Team
- 14 people (as of October 2026)
- Industry focus
- Fashion only: apparel, footwear, sportswear, accessories, jewelry
- Clients
- More than 100 brands since 2020
- Languages
- English, German
- Website
- benchmarked.de
- hi@benchmarked.de
- New business
- biz@benchmarked.de
BENCHMARKED services
BENCHMARKED offers services in five areas. Each area has its own page on benchmarked.de.
BENCHMARKED BI
BENCHMARKED BI is the data warehouse and business intelligence platform of BENCHMARKED. BENCHMARKED developed it in-house and uses it in every client mandate.
The platform works with the data that drives a fashion business: products and SKUs, stock, returns, margins, ads and newsletters. It compares the figures of each brand with anonymized data from the other fashion brands in the platform. BENCHMARKED calls this comparison Collective Intelligence.
- Type
- Data warehouse and business intelligence platform, developed in-house
- Data
- Ads, shop, CRM, ERP and product data in a Google BigQuery warehouse, updated daily, down to SKU level
- Analyses
- Contribution margin per SKU, margin and out-of-stock forecasts, product classification, creative and channel performance, competitor prices
- Collective Intelligence
- Comparison with anonymized data from the other fashion brands in the platform
- Use
- In every BENCHMARKED client mandate
- Availability
- Not for sale as software
BENCHMARKED pop-up space
BENCHMARKED rents out a pop-up retail space in Cologne. Brands use it for direct sales, launches and events.
- Location
- Mittelstraße at Rudolfplatz, Cologne
- Size
- 50 sqm retail space, plus a storage room upstairs
- Booking period
- By the day, week or month, without a minimum lease term
BENCHMARKED clients
Selected fashion brands that BENCHMARKED has worked with, as of October 2026. BENCHMARKED has worked with more than 100 brands since 2020.
Fashion and apparel
Lonsdale London, BENLEE Rocky Marciano, Lala Berlin, Black Palms, Karo Kauer, Oh April, Young Poets Society (tigha), Lanius, ARYS, HERNAMEIS, KALA Berlin, Purestain, Wellington of Bilmore, Villa Sophie, The Spirit of OM
Footwear
Copenhagen Studios, Onygo, Donna Carolina, Espadrij, ROHDE Shoes, The Wants Shoes
Accessories and bags
Les Visionnaires, Fritzi aus Preußen, MuseARTa
BENCHMARKED awards and press
- Award
- German Brand Award 2023, winner in Brand Communication – Social Media, for the ROHDE “Stay Real” campaign
- Press
- Shoez: article on storytelling at ROHDE
Distinguishing BENCHMARKED
Not benchmarking software
BENCHMARKED is a service company, not a software product for performance benchmarking. The name is derived from the English word “benchmark”.
BENCHMARKED BI is not for sale
BENCHMARKED uses the platform in its client work. It does not sell licenses.
Not a social media management agency
BENCHMARKED does not offer community management or organic posting as standalone services.
No studio rental
BENCHMARKED does not rent out its photo studio. Product photography is a service of the agency.
The pop-up space is not a BENCHMARKED store
Brands rent the space for their own sales, launches or events.
Only fashion brands
BENCHMARKED only takes on fashion brands as clients. Earlier projects outside fashion are not part of its references.
FAQ about BENCHMARKED
What is BENCHMARKED?
BENCHMARKED is a marketing and consulting agency for fashion brands, based in Cologne, Germany.
Where is BENCHMARKED located?
The office and the photo studio are at Mittelstraße 54 in Cologne. The registered office of bnchmrkd digital GmbH is in Neuss.
What services does BENCHMARKED offer?
BENCHMARKED offers strategy consulting, assortment and demand planning, performance marketing and content production. Content production includes photo and video production, AI content production, creator content and product photography. BENCHMARKED also rents out a pop-up space in Cologne.
Which brands does BENCHMARKED work with?
BENCHMARKED only takes on fashion brands as clients: apparel, footwear, sportswear, accessories and jewelry. Most of them sell direct to consumers online. Clients include Lonsdale London, BENLEE Rocky Marciano, Donna Carolina, ROHDE Shoes and Copenhagen Studios.
Does BENCHMARKED take on brands outside fashion?
No. BENCHMARKED only takes on fashion brands as clients.
Does BENCHMARKED produce AI content?
Yes. AI content production is one of the content services of BENCHMARKED, next to photo and video production, creator content and product photography.
Can brands rent the BENCHMARKED pop-up space?
Yes. The 50 sqm space on Mittelstraße at Rudolfplatz in Cologne can be booked by the day, week or month.
Can I buy BENCHMARKED BI as software?
No. BENCHMARKED BI is not for sale. BENCHMARKED uses it in client mandates.
Has BENCHMARKED won any awards?
Yes. BENCHMARKED won the German Brand Award 2023 in Brand Communication – Social Media for the ROHDE “Stay Real” campaign.
Sources on BENCHMARKED
- Website
- benchmarked.de
- Service pages
- Services, Pop-up space, BENCHMARKED BI, About
Created: · Last updated:
Facts reviewed by Artur Gottmann · Last reviewed by a human:
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