Case study

Copenhagen Studios. Supporting direct-to-consumer growth for a footwear brand grown in wholesale.

Category: Footwear
Scope: Assortment, performance
Links: Website Instagram

Model in a black leather jacket and wide black trousers sitting against a white wall.

About

COPENHAGEN STUDIOS is a contemporary footwear brand founded in 2017. With over 400 retail partners, its own stores, and a strong online presence, the brand has expanded its reach internationally.

Challenge

Founded in 2017 by brothers Johannes and Julian Rellecke, COPENHAGEN STUDIOS quickly found success in the B2B sector.

However, as 2020 approached, the brand faced a new challenge: establishing a direct-to-consumer (D2C) presence in Germany and boosting brand awareness. Known for its modern, innovative, and Scandinavian-inspired designs, COPENHAGEN STUDIOS sought to build a loyal online community. Alongside expanding its unique, high-quality product line, the goal was to increase online visibility and engagement through targeted social media ads to drive sales and foster long-term customer loyalty.

Approach

Our time-tested framework was the cornerstone of our close partnership with COPENHAGEN STUDIOS.

It allowed us to systematically manage the high volume of product drops and content. With targeted social ads and tailored campaigns, we helped expand COPENHAGEN STUDIOS’ brand awareness beyond Germany’s borders.

This framework, customized to the specific needs of COPENHAGEN STUDIOS, enabled efficient product testing cycles and agile feedback loops, leading to continuous optimizations. Each step supported sustainable revenue growth and a growing customer base.

Results

−13 %

Cost per order decreased by 12.7% during the collaboration

+160 %

The total number of orders increased by 160.4%

Red sneakers on a red leather coat, pink sneakers worn with a black coat and colorful sneakers on a pink background.

02/2020 – 12/2023

Increasing sales. Every collection drop starts with an early market test.

With every collection drop, we initiated a defined performance cycle. Using an Early Market testing approach supported by paid media, we identified product-level demand signals at the very beginning of the season. Instead of waiting for overall revenue trends, we analyzed SKU performance in real time to understand which products were gaining traction and which were not.

We combined advertising data, on-site sales, inventory levels, planned restocks, and performance KPIs to model forward-looking sales trajectories. This allowed us to scale winning products with precision, reduce exposure on underperformers, and align media investment with business targets. Every decision was tied to predefined KPIs and contribution logic — not assumptions.

Copenhagen Studios ad for the CPH332 sneaker in black and white

Copenhagen Studios ad announcing new colourways of the CPH181 sneaker

03/2023 – 09/2023

Local promotion. Geo-targeted campaigns ahead of every store opening.

We supported COPENHAGEN STUDIOS in launching their physical stores in Berlin and Hamburg, as well as pop-up locations in selected Breuninger stores, through structured regional brand awareness campaigns.

Instead of running broad national campaigns, we focused on geo-targeted activation in the respective cities to reach relevant local audiences ahead of each opening. This approach increased visibility in the immediate catchment areas, strengthened local brand presence, and supported foot traffic during the launch phases.

Copenhagen Studios ad for an exclusive pop-up event in Berlin in September 2023

Copenhagen Studios ad for the Berlin pop-up event with black ankle boots

01/2021 – 06/2021

Follower growth. Profile-visit campaigns that paid for themselves.

For COPENHAGEN STUDIOS, we generated more than 30,000 new followers within six months through structured profile-visit campaigns across international markets. The setup was intentionally streamlined, guiding qualified audiences directly to the Instagram profile with minimal friction.

While follower growth was the primary objective, the campaigns were not treated as pure awareness initiatives. We continuously monitored downstream performance and incremental sales impact. The result: the additional revenue generated through these campaigns exceeded the media investment, making the follower growth effectively self-financed.

Result

30,000+

New Instagram followers within six months