ROHDE. The comeback of a 150-year-old international shoe manufacturer.

03/2022 – today

ROHDE Atelier. A new sub-brand leads to online market breakthrough.

ROHDE Atelier is a sub-brand of the traditional ROHDE manufacturer, established in 2023 as part of their innovative D2C strategy and a broader rejuvenation of the brand, aimed at a social-media-savvy audience.

Our strategic consultation led to the creation of a distinct D2C collection and the launch of an exclusive sub-brand, “ROHDE Atelier,” designed to clearly separate the D2C and B2B strategies.

For the brand identity on social media and within the collection, we developed a distinctive color scheme, based on vibrant yet harmonious color combinations, making “ROHDE Atelier” unmistakable.

The campaign achieved an impressive Return on Ad Spend (ROAS) of 5.5 on Meta for the SS24 drop. A particular highlight was the “Atelier N°1” model, which became the best-selling product across all ROHDE lines during the Spring/Summer 2023 season.

01/2022 – today

Collection and seasonal performance analysis. Winning styles identified early in every collection.

By implementing our BENCHMARKED BI, we established a product-level steering system that allows us to identify winning styles early within ROHDE’s 100+ SKUs per collection. Instead of relying on surface-level performance signals, we systematically test products at the beginning of each season to detect real demand and sales potential.

Based on these insights, we align media allocation with stock levels and restock planning in close coordination with the ROHDE team. High-demand products are scaled strategically across social channels while continuously monitored against financial KPIs. The data generated from each campaign feeds directly into future collection planning, optimizing communication, content direction, and paid media decisions season after season.

04/2021 – today

Product photography. One visual framework from social media to the product page.

To create a coherent visual journey across the online shop, we deliberately captured detailed close-up shots of every model during the lookbook production. These were paired with product cutouts, for which we developed four individual variations per style. Together with a complete full-look image, this setup forms a distinctive and consistent visual framework.

By applying this structure throughout the ROHDE collection, we establish a strong visual connection from social media content to the respective product pages. This continuity reinforces brand recognition while elevating the overall digital shopping experience — making it clear, consistent, and visually compelling.

11/2022 – 05/2023

Campaign ONE LIFE. A reminder to cherish every moment offline.

Young people spend an average of 3 hours per day on social media. That’s 21 hours per week, 90 hours per month, and 1.5 months per year.

With our “ONE LIFE” campaign, we aimed to do more than just create a new branding campaign for ROHDE. Our goal was to make a significant impact on the current societal trend that particularly affects young people—a trend that has long surpassed the simple act of connecting with friends.

In times of emotional overwhelm, such as during pandemics, lockdowns, political unrest, social injustice, and climate crises, a natural defense mechanism called “emotional numbness” sets in. We shut down emotions, escape the real world, and lose ourselves in virtual spaces to cope with stress and constant pressure.

The ROHDE campaign is a reminder of the importance of being mindful of our time and encourages us not to be overwhelmed by the events around us but to fully embrace and cherish every precious moment.

10/2021 – 05/2022

Campaign STAY REAL. Real shoes for real people.

ROHDE recognized that storytelling had to play a central role in their marketing and brand communication. It would become their unique selling point, setting them apart from competitors who were either underutilizing or neglecting storytelling altogether.

Thus, the STAY REAL campaign for the Spring/Summer ’22 collection was born, rooted in ROHDE’s core values. Through powerful storytelling featuring five authentic spokespersons, ROHDE celebrates individuals who resist societal expectations and follow their own path, dreams, and intuition. These individuals don’t let the noise of others’ opinions drown out their inner voice. Just like our spokespersons, ROHDE remains true to itself, creating real shoes for real people.

The response to the STAY REAL campaign was overwhelming. No one had expected such a revival from ROHDE—making the coverage all the more enthusiastic. The leading trade magazine in the shoe industry, SCHUHKURIER, dedicated a 6-page cover story to ROHDE, while the second most important trade magazine, SHOEZ, wrote a 2-page article about the successful comeback. W&V reported on a “rejuvenation” and the transformation from a “conservative” slipper manufacturer to a “personality-driven” brand. Well-known consumer publications featured ROHDE shoes, and the campaign received widespread praise on Instagram.

Finally, in June 2022, ROHDE’s “STAY REAL” campaign was named “Winner” of the German Brand Award 2023 in the category “Excellence in Brand Strategy and Creation.”

03/2021 – 05/2021

Manifesto BE OPEN. The foundation for a new understanding of the brand.

BE OPEN was ROHDE’s marketing claim when our partnership began in 2021. With the manifesto, we launched a brand-building campaign at the very start of the collaboration and laid the foundation for a new understanding of the brand.

From the very beginning, our partnership with the ROHDE team was marked by mutual trust, transparency, and a shared desire to foster creative freedom. Revitalizing the brand’s vision required a relentless team willing to pursue bold ideas.